INVESTING DOESN'T HAVE TO BE INTIMIDATING.

Let me show you how.

Stock Market School is an investing education community from Her First $100k & Treasury that combines non-judgmental discussion, jargon-free educational videos & articles and tools to help you easily understand and manage your investments.

Her First $100k has partnered with Treasury, the platform Stock Market School is hosted on, to help you invest. Treasury is a Registered Investment Advisor and offers investment advice to Stock Market School members.

Wall Street Chads and Finance Bros have left women and minorities out of the investing world for too long. And frankly? We're pissed about it.

Maybe investing seems intimidating? Scary? Just plain boring? Not your thing? Don’t know where to start? Have you been avoiding it like it's a trip to the dentist?

Already in? All you have to do is attend Investing 101, a live online workshop with Tori to teach you the basics of investing in a way that is fun, simple, and approachable. You'll get the chance to invest with Treasury during the workshop.

Afterward? You’ll gain access to Stock Market School on Treasury, where you can make investments, ask questions, and participate in daily challenges.

Her First $100k is an advisory client of Treasury Interactive Investment Advisers LLC (“Adviser”). Her First $100k pays Adviser to provide certain financial content to you in Stock Market Schoo as well as non-discretionary advisory services. Her First $100k does not receive compensation for referring you to Adviser. Learn more about the relationship between Her First $100k and Treasury Interactive Investment Advisers.

Join Stock Market School

It’s time.

Subscribe to secure your
spot in an upcoming Investing 101 workshop and join the Stock Market School community.

It’s time.

I’m gonna teach you how to gain financial power — in the most fun, non-intimidating 60-ish minutes possible.

This is a LIVE, virtual workshop where you can engage with others, ask questions, and walk away HAVING INVESTED THROUGH TREASURY, with the strategies to continue to build wealth.

Afterward, you'll gain access to Stock Market School on Treasury where you can invest through Treasury, get your questions answered, and learn jargon-free with daily challenges.

The reason we don’t invest? Fear.

Fear of messing something up, or doing something wrong, or making a mistake. The thing is, these rich white men have made investing seem complicated FOR. A. REASON. — to keep women and minorities from building wealth, so they can have it for themselves.

But the longer we wait, the longer we let them win. And I don't want them to win any longer.

Let me tell you right now: the best way to fight the patriarchy, especially if you're a woman, disabled, a person of color, or a member of the LGBTQ+ community, is through investing.

Women wait longer to invest or don't invest at all compared to men. And if we don't invest, we lose out on millions of dollars.

No more fear.

No more intimidation.

No more being held back by rich white men.

It all stops now.

Gain access to Stock Market School on Treasury by taking Investing 101, a live online workshop to teach you the basics of investing so that once you enter Treasury, you’ll be equipped with the knowledge needed to keep building wealth. You'll get the chance to invest during the workshop.

Afterward? You’ll gain access to the Stock Market School community, where you can invest, get your questions answered, and learn with jargon-free daily challenges.

And no, you don’t need a lot of money to get started. If you have around $100, that’s all you really need to begin.

Neither Treasury Interactive Inc. ("Treasury") nor Treasury Interactive Investment Advisers LLC ("Advisor") compensates, directly or indirectly, for the testimonials provided herein. The testimonials/endorsements are not provided by clients of Advisor; instead, they are based on experiences as Treasury customers.  Testimonials/endorsements represent a conflict of interest, as Advisor may indirectly benefit from the endorsements they have provided.

Hi, I’m Tori

As a globally-recognized money expert, I’m gonna teach you how to gain financial power through investing — in the most fun, non-intimidating 60-ish minutes possible.

I've been investing in the stock market since I was 22, maxed out my Roth IRA every year, and currently have enough in my accounts to retire at 27.

When I work one-on-one with women, one of the most common refrains I hear is, "I want to start investing, but I'm too intimidated!" And I get it: the stock market can feel risky, scary, and way too finance-bro-y. So that's I partnered with Treasury to create Stock Market School.

I've helped over 3 million women become financially confident. Are you next?

Her First $100k is an advisory client of Treasury Interactive Investment Advisers LLC (“Adviser”). Her First $100k pays Adviser to provide certain financial content to you in Stock Market Schoo as well as non-discretionary advisory services. Her First $100k does not receive compensation for referring you to Adviser. Learn more about the relationship between Her First $100k and Treasury Interactive Investment Advisers.

As Seen In:

What exactly is
Stock Market School?

A common misconception is that people think they need to be rich in order to invest. And that’s not true. With Stock Market School, if you’ve got around $100 ready to be invested, you’re ready to go!

“I'm very excited right now about investing and I just did! But, I feel like I just jumped into a whole world that I don't know a whole lot about so I'm a little nervous!! This workshop has helped me to just do it and get started and I appreciate that so much!! Thank you for offering this and creating the opportunity!”

- Genevieve

Neither Treasury Interactive Inc. ("Treasury") nor Treasury Interactive Investment Advisers LLC ("Advisor") compensates, directly or indirectly, for the testimonials provided herein. The testimonials/endorsements are not provided by clients of Advisor; instead, they are based on experiences as Treasury customers.  Testimonials/endorsements represent a conflict of interest, as Advisor may indirectly benefit from the endorsements they have provided.

As a Stock Market School member, you’ll get access to the exclusive community where you can get answers from like-minded investors about what works,  articles to build your investing knowledge, exclusive HFK content, and tools from Treasury to make and manage your investments that won’t make you want to die.

All Stock Market School memberships begin with Investing 101, a live online workshop to teach you the basics of investing in a way that is fun, simple, and approachable. You’ll get the chance to invest with Treasury during the workshop. Afterward? You’ll gain access to the full Stock Market School community to help you become a confident investor.

You in?
Get started

Is Stock Market School for you?

You know investing is important, but have NO IDEA how to start.

You want to retire someday

You may use a robo advisor but are ready to do the investing yourself.

You find that news about stock market gains, this or that stock, or building wealth gives you a case of financial FOMO (or major trepidation).

You’ve heard phrases like “S&P 500”, “mutual fund”, and “capital gains”, but you have no idea what the f*ck they mean.

You feel nervous or intimidated about investing (“what if I lose all my money?”).

You’re ready to gain financial agency and power (in a bullshit patriarchal society).

You’re looking for a supportive community of experts and like-minded individuals who have your back (every question is a good question).

Investing 101 is your ticket to
Stock Market School

Get it all for just $297

Join the Stock Market School community to get all the support you need to become a confident investor (Our community has already invested more than $60 million!)

Your Stock Market School subscription includes:

✔️ LIVE Investing 101 Workshop (the only investing workshop where you will actually invest live) ($300 value)

✔️ Q&A with Tori ($200 value))

✔️ Lifetime access to workshop replay ($100 value)

✔️ Exclusive access to Treasury investing tools and ability to automate your investments ($350 value)

✔️ 10-day investing challenge ($100 value)

✔️ Quarterly Deep-Dive Workshops on community-voted Investing Topics ($400 value)

✔️ Monthly Live Coaching where you can get your financial questions answered live ($200 value)

✔️ Full access to 40+ investing how-to videos and guides, with new additions every month ($100 value)

Over $1750 in value for just $297 a year!

Let’s break it down.

Like they say at some point in every movie ever: cue gangster voice “You got three options” — if you want to be an investor, that is.

You can DIY that shit. We’re talking about getting signed up with Fidelity, Charles Schwab, Vanguard, TD Ameritrade, etc. Guess what? These also made it on my very unofficial but very agreed upon “Top Websites to Cause Anxiety Due to Instant Overwhelm.” You’ve signed up, but that “What now?” is gonna hit you like a ton of bricks.

You can hand it over to the RoboAdvisors. These include companies like Ellevest, Acorns, Wealthfront, Betterment, etc. Sure, they do the investing for you, but you have NO CLUE what they’re choosing for you or why.

DIY is too stressful, but robo advising is too passive.

Then … there’s Stock Market School. We’ve built the third option, because it didn’t exist before. We provide the best of both: very minimal fees, you get to feel ownership over your investments, and you receive expert guidance and community support from Tori and other experts. Sounds too good to be true? Think again.

Our community has gained the confidence they need to become an investor, with a total of more than $60 MILLION invested so far.

Tell me this— do you ever find yourself pouring a cup of coffee… grabbing your favorite notebook… turning into your own hype-person. You think, “Today will be the day I’m gonna make sense of all this.”

Then you type “investing” into Google, where a bunch of photos of old white men and articles that are written as though they are in another language instantly kill any ounce of energy you had left for figuring this shit out?

Yeah, it’s exhausting. And they’ve made it that way on purpose.

You in?
Get started

Her First $100k is an advisory client of Treasury Interactive Investment Advisers LLC (“Adviser”). Her First $100k pays Adviser to provide certain financial content to you in Stock Market Schoo as well as non-discretionary advisory services. Her First $100k does not receive compensation for referring you to Adviser. Learn more about the relationship between Her First $100k and Treasury Interactive Investment Advisers.

Stock Market School provides investing information you can actually understand + implement.

Stock Market School

Non-shaming and non-judgmental
Only gives you the information you need to know
Written with inclusivity in mind
Stock Market School is built with women in mind

OTHER PLATFORMS

Fear-mongering; anxiety-inducing
Filled with confusing jargon and risky advice
Written in a way that is exclusive
Built for finance bros

When you’re researching your investments, trying to figure out where to put your money, the last thing we want is you getting overwhelmed. We want you to make a solid, educated decision you feel confident about, and honestly? Most platforms drown you in information you don’t need to start investing.

“The content really is clear enough that people feel comfortable to start investing right away. I love the marker highlighting which funds have low fees and the non-judgmental environment you create.”

— AUTUMN

Neither Treasury Interactive Inc. ("Treasury") nor Treasury Interactive Investment Advisers LLC ("Advisor") compensates, directly or indirectly, for the testimonials provided herein. The testimonials/endorsements are not provided by clients of Advisor; instead, they are based on experiences as Treasury customers.  Testimonials/endorsements represent a conflict of interest, as Advisor may indirectly benefit from the endorsements they have provided.

Find Community, Discussion, and Answers from Experts

Weekly Discussion Questions

Ask questions, drop a comment, and engage with like-minded investors who promote community over competition.

Access to Tori & Other Investing Experts

Joining the Stock Market School community is like choosing to ride the investing rollercoaster with a buddy there holding your hand, except that buddy is Tori and I'm here to guide you every step of the way.

Daily Challenges

Think Duolingo - but for investing! We'll guide you through small, bite size daily assignments meant to increase your investing knowledge and decrease your anxiety.

Joining Stock Market School is like choosing to ride the investing rollercoaster with a buddy there holding your hand, except that buddy is Tori (👋) and I'm here to guide you every step of the way.

Gain access to Stock Market School by taking Investing 101, a live online workshop to teach you the basics of investing so that once you enter the program, you’ll be equipped with the knowledge needed to help build wealth. You'll get the chance to invest through Treasury during the workshop.

You in?
Get started

“Tori presents information in a comprehensible, realistic, NON-JUDGMENTAL way that doesn’t make you hate yourself or the iced coffee you bought before work that morning.”

— CHRISTIANA

Neither Treasury Interactive Inc. ("Treasury") nor Treasury Interactive Investment Advisers LLC ("Advisor") compensates, directly or indirectly, for the testimonials provided herein. The testimonials/endorsements are not provided by clients of Advisor; instead, they are based on experiences as Treasury customers.  Testimonials/endorsements represent a conflict of interest, as Advisor may indirectly benefit from the endorsements they have provided.

We are all about creating your “aha” investing moment.

New Articles Every Week

We cut-the-crap and provide you with only the stuff you need to know in our value-heavy articles (packed with investing info you can *actually* understand)

A Weekly Newsletter Roundup

In Case You Missed It, delivered every Friday, is packed with Stock Market School news + updates, the latest happenings in the investing world (like that dog meme that sold for $225 million) and community wins.

Stock Market School Investing Challenges

Our very own 10-day video series where you can build your investing knowledge with a new video each day— watch and complete the activity to get a checkmark!

At Stock Market School, Transparency is Everything.

Once you’re a member, you can see what other community members are investing in (including Tori!), save those investments, and start crafting your own personal investing plan.

Why do we start with a workshop?

Investing 101 is a live online workshop to teach you the basics of investing in a way that is fun, simple, and approachable. Our investing platform is different in that we don’t want you to start in the dark. Think of Investing 101 as your flashlight of foundational knowledge that is guiding you into the Stock Market School community.

Our Investing 101 workshop is a further example of our commitment to giving you specific tips and education, and offering you a supportive place to get your questions answered. Did we mention that you’ll get to invest during the workshop? You can literally leave an investor!

Stock Market School is for you if:

You know investing is important but you have no idea how to start

You find yourself going, “WTF is the difference between a stock and a bond?!”

You in?
Get started

You want to retire one day

You’re ready to build wealth (in a world where patriarchal bullshit says it’s not for you)

Inside the workshop, you’ll learn:

The definition (and difference!) between a stock and a bond

My favorite type of investment and how they reduce risk while growing your wealth

The #1 mistake new investors make — and how to avoid it

Plus a TON more by gaining immediate access to our exclusive investing community, Stock Market School (never before released to the public)

The Breakdown

LIVE Investing 101 Workshop (the only investing workshop where you will actually invest live) ($300 value)
Q&A with Tori ($200 value)
Lifetime access to workshop replay ($100 value)Exclusive access to Treasury investing tools and ability to automate your investments ($350 value)
10-day investing challenge ($100 value)Quarterly Deep-Dive Workshops on community-voted Investing Topics ($400 value)
Monthly Live Coaching where you can get your questions answered live from Investing Experts ($200 value)
Full access to 40+ investing how-to videos and guides, with new additions every month ($100 value)

Over $1750 in value for just $297 a year!

Investing 101 is a LIVE, virtual workshop where you can engage with others, ask questions, and walk away HAVING INVESTED, with the strategies to continue to build wealth and is your welcome party to the Stock Market School community.

Still on the fence? Keep scrolling. This is an investment for your Future You.

Stock Market School FAQs

Q. I heard we will be able to invest during the workshop. How much money will I need?

A. A common misconception is that people think they need to have thousands of dollars in order to invest. I would say that $100-200 is enough to get started.

Q. What if I can’t make it live to the workshops or coaching?

A. A playback for all workshops and live coaching (that you can view as many times as you like forever!) is included in the price!

Q. I'm not American. Would Stock Market School still be useful?

A. Stock Market School is currently only available in the U.S. We hope to expand to other
countries soon!

Q. When will I stop getting access to the workshop?

A. The cool thing is, you'll receive access to the workshop playback forever! Come back again and again as you progress in your investing journey.

Q: Does Stock Market School charge any other fees?

A: Nope! Your subscription gets you access to the entire Stock Market School Platform for a year after your 101 workshop!

Q. I know nothing about the stock market/investing. Is this too advanced for me?

A. Not at all! Stock Market School was made exactly for you — we’re here to guide you every step of the way, and make accessible something that’s usually intimidating.

Q: Can I find Treasury in the app store?

A. Treasury is a web app, you can access it at treasury.app from any device. We plan to build native apps soon but have community members across iPhone, Android, and web, so started with something that is accessible to all.

Q. I don’t have an emergency fund. Should I start investing?

A. Your #1 financial priority— before you start to invest— is to have a 3-6 month emergency fund set aside in a high-yield savings account, followed by making sure you are contributing to your 401(k) match, if you have one.

Q. I have debt, should I wait to start investing?

A. If the interest on your loans (whatever they may be) is UNDER 7%, you should be investing at the same time as paying off your loans. While there are no guarantees, over the last 30 years, 7% is the average stock market return of the S&P 500, which is often used to represent the total stock market.  So, if you have credit cards at 15% interest, you are better off paying off that debt then you are investing, but if you have student loans at 4% interest, you could be earning more money investing than you are paying off debt.

Q. What does it mean that Treasury is a Registered Investment Adviser?

A. In order to provide you with investment advice a company needs to register with the government. This rule is in place to protect investors.  Treasury Interactive Investment Advisers (a subsidiary of Treasury) is registered with the Securities and Exchange Commission so is allowed to provide advice and offer investing accounts to you. As a Registered Investment Adviser, Treasury has a fiduciary duty to put your interests above its own and to disclose any potential conflicts of interest when offering investment advice.

Q. If I choose not to renew my Stock Market School subscription can I still invest with Treasury?

A. Yes! Even if your Stock Market School subscription lapses you can continue investing with Treasury without any additional charges. Once your subscription ends you will no longer have access to the educational content from Her First $100k and Treasury in Stock Market School other than your Investing 101 Workshop replay.

Q. What is the relationship between Her First $100k and Treasury. Does Her First $100k make money when I sign up for a Treasury investing account?

A. Her First $100k and Treasury are separate companies that are working together to teach you about investing and to help you invest! Her First $100k (or its owners) is an advisory client of Treasury Interactive Investment Advisers LLC. Her First $100k pays Treasury to provide financial content that is made available to you and non-discretionary advisory services. Her First $100k does not receive compensation for referring you to Adviser. Stock Market School members need to do their own due diligence and decide which investments and investment advisers are appropriate for them.

Q. Will you be offering any more workshops?

A. Yes! Stock Market School subscribers get access to additional workshops, live coaching sessions where you can get your questions answered, and can join future Investing 101 workshops

Note: you will receive an email with next steps to get ready for the workshop after you register and the live link a few hours before the workshop!

What happens after the workshop?

Get it all for just $297

Join the Stock Market School community to get all the support you need to become a confident investor (Our community has already invested more
than $60 million!)

Your Stock Market School subscription includes:

✔️ LIVE Investing 101 Workshop (the only investing workshop where you will actually invest live) ($300 value)

✔️ Q&A with Tori ($200 value)

✔️ Lifetime access to workshop replay ($100 value)

✔️ Exclusive access to Treasury investing tools and ability to automate your investments ($350 value)

✔️ 10-day investing challenge ($100 value)

✔️ Quarterly Deep-Dive Workshops on community-voted Investing Topics ($400 value)

✔️ Monthly Live Coaching where you can get your questions answered live from Tori and other Investing Experts ($200 value)

✔️ Full access to 40+ investing how-to videos and guides, with new additions every month ($100 value)

Over $1750 in value for just $297 a year!

Gain access to Stock Market School and all of its contents.

Set up your profile and open your Treasury investment account.

See what others are investing in and start crafting your own investment plan.

Browse hours worth of content and dive into the discussion questions.

You in?
Get started
Let’s get started.