Treasury is an investing education platform for the Her First $100K community that combines non-judgmental discussion, jargon-free educational videos & articles and tools to easily understand and manage your investments.
Wall Street Chads and Finance Bros have left women and minorities out of the investing world for too long. And frankly? I’m pissed about it.
Maybe investing seems intimidating? Scary? Just plain boring? Not your thing? Don’t know where to start? Have you been avoiding it like it's a trip to the dentist?
Already in? All you have to do is attend Investing 101, a live online workshop with Tori to teach you the basics of investing in a way that is fun, simple, and approachable. You'll get the chance to invest during the workshop.
Afterward? You’ll gain access to Treasury, where you can make investments, ask questions, and participate in daily challenges.
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The reason we don’t invest? Fear.
Fear of messing something up, or doing something wrong, or making a mistake. The thing is, these rich white men have made investing seem complicated FOR. A. REASON. — to keep women and minorities from building wealth, so they can have it for themselves.
But the longer we wait, the longer we let them win. And I don't want them to win any longer.
Let me tell you right now: the best way to fight the patriarchy, especially if you're a woman, disabled, a person of color, or a member of the LGBTQ+ community, is through investing.
Women wait longer to invest or don't invest at all compared to men. And if we don't invest, we lose out on millions of dollars.
No more fear.
No more intimidation.
No more being held back by rich white men.
It all stops now.
Gain access to Treasury by taking Investing 101, a live online workshop to teach you the basics of investing so that once you enter Treasury, you’ll be equipped with the knowledge needed to keep building wealth. You'll get the chance to invest during the workshop.
Afterward? You’ll gain access to Treasury, where you can invest, get your questions answered, and learn with jargon-free daily challenges.
And no, you don’t need a lot of money to get started. If you have around $100, that’s all you really need to begin.
As a globally-recognized money expert, I’m gonna teach you how to gain financial power through investing — in the most fun, non-intimidating 60-ish minutes possible.
I've been investing in the stock market since I was 22, maxed out my Roth IRA every year, and currently have enough in my accounts to retire at 27.
When I work one-on-one with women, one of the most common refrains I hear is, "I want to start investing, but I'm too intimidated!" And I get it: the stock market can feel risky, scary, and way too finance-bro-y. So that's why we created Treasury.
I've helped over 3 million women become financially confident. Are you next?
What exactly is Treasury?
Treasury is an investing education platform for the Her First $100K community that combines non-judgmental discussion, jargon-free educational videos & articles, and tools to easily understand and manage your investments.
While leading a global media company, Elias Rothblatt and Ivar Vong realized just how bro-y the investing world was — and set out to do something about it. After hearing about Her First $100K from a previous workshop attendee, Tori and Treasury partnered last year and got to work. We believe the future of finance looks a lot more like the Her First $100K community rather than a straight, white, old financial advisor. Together, we’re making that future a reality.
A common misconception is that people think they need to be rich in order to invest. And that’s not true. With Treasury, if you’ve got around $100 ready to be invested, you’re ready to go!
“I'm very excited right now about investing and I just did! But, I feel like I just jumped into a whole world that I don't know a whole lot about so I'm a little nervous!! This workshop has helped me to just do it and get started and I appreciate that so much!! Thank you for offering this and creating the opportunity!” - Genevieve
As a Treasury member, you’ll get access to the exclusive Her First $100K community where you can get answers from like-minded investors about what works, weekly articles to build your investing knowledge, exclusive HFK content, and tools to make and manage your investments that won’t make you want to die.
It’s like an exclusive Patreon community — but where you can actually make investments to grow your wealth.
All you have to do is attend Investing 101, a live online workshop to teach you the basics of investing in a way that is fun, simple, and approachable. You’ll get the chance to invest during the workshop. Afterward? You’ll gain access to Treasury – a revolutionary community and learning app to become a confident investor.
Is Treasury for you?
- You know investing is important, but have NO IDEA how to start.
- You want to retire someday (fun fact: you won’t be able to retire if you don’t invest!)
- You may use a robo advisor but are ready to do the investing yourself.
- You find that news about stock market gains, GameStop stock, or building wealth gives you a case of financial FOMO (or major trepidation).
- You’ve heard phrases like “S&P 500”, “mutual fund”, and “capital gains”, but you have no idea what the f*ck they mean.
- You feel nervous or intimidated about investing (“what if I lose all my money?”).
- You’re ready to gain financial agency and power (in a bullshit patriarchal society).
- You’re looking for a supportive community of experts and like-minded individuals who have your back (every question is a good question).
Investing 101 is your ticket to Treasury
Let’s break it down.
Like they say at some point in every movie ever: cue gangster voice “You got three options” — if you want to be an investor, that is.
- You can DIY that shit. We’re talking about getting signed up with Fidelity, Charles Schwab, Vanguard, TD Ameritrade, etc. Guess what? These also made it on my very unofficial but very agreed upon “Top Websites to Cause Anxiety Due to Instant Overwhelm.” You’ve signed up, but that “What now?” is gonna hit you like a ton of bricks.
- You can hand it over to the RoboAdvisors. These include companies like Ellevest, Acorns, Wealthfront, Betterment, etc. Sure, they do the investing for you, but you have NO CLUE what they’re choosing for you or why.
DIY is too stressful, but robo advising is too passive.
Then … there’s Treasury. We’ve built the third option, because it didn’t exist before. We provide the best of both: very minimal fees, you get to feel ownership over your investments, and you receive expert guidance and community support from Tori and other experts. Sounds too good to be true? Think again.
Our community has gained the confidence they need to become an investor, with a total of more than $26 MILLION invested so far.
Tell me this— do you ever find yourself pouring a cup of coffee… grabbing your favorite notebook… turning into your own hype-person. You think, “Today will be the day I’m gonna make sense of all this.”
Then you type “investing” into Google, where a bunch of photos of old white men and articles that are written as though they are in another language instantly kill any ounce of energy you had left for figuring this shit out?
Yeah, it’s exhausting. And they’ve made it that way on purpose.
Treasury provides investing information you can actually understand + implement.
When you’re researching your investments, trying to figure out where to put your money, the last thing we want is you getting overwhelmed. We want you to make a solid, educated decision you feel confident about, and honestly? Most platforms drown you in information you don’t need to start investing.
“The content really is clear enough that people feel comfortable to start investing right away. I love the marker highlighting which funds have low fees and the non-judgmental environment you create.” — AUTUMN
Find Community, Discussion, and Answers from Experts
Joining Treasury is like choosing to ride the investing rollercoaster with a buddy there holding your hand, except that buddy is Tori (👋) and I'm here to guide you every step of the way.
Gain access to Treasury by taking Investing 101, a live online workshop to teach you the basics of investing so that once you enter Treasury, you’ll be equipped with the knowledge needed to keep building wealth. You'll get the chance to invest during the workshop.
“Tori presents information in a comprehensible, realistic, NON-JUDGMENTAL way that doesn’t make you hate yourself or the iced coffee you bought before work that morning.” — CHRISTIANA
We are all about creating your “aha” investing moment.
At Treasury, Transparency is Everything.
Once you’re a member, you can see what other community members are investing in (including Tori!), save those investments, and start crafting your own personal investing plan.
Why do we start with a workshop?
Investing 101 is a live online workshop to teach you the basics of investing in a way that is fun, simple, and approachable. Our investing platform is different in that we don’t want you to start in the dark. Think of Investing 101 as your flashlight of foundational knowledge that is guiding you into the Treasury community.
Our Investing 101 workshop is a further example of our commitment to giving you specific tips and education, and offering you a supportive place to get your questions answered. Did we mention that you’ll get to invest during the workshop? You will literally leave an investor!
Treasury is for you if:
- You know investing is important but you have no idea how to start
- You find yourself going, “WTF is the difference between a stock and a bond?!”
- You want to retire one day (SPOILER: you need to invest if you daydream about laying on a beach in Cabo)
- You’re ready to build wealth (in a world where patriarchal bullshit says it’s not for you)
Inside the workshop, you’ll learn:
- The definition (and difference!) between a stock and a bond
- My favorite type of investment and how they reduce risk while growing your wealth
- The #1 mistake new investors make — and how to avoid it
- Plus a TON more by gaining immediate access to our exclusive investing community, Treasury (never before released to the public)
Investing 101 is a LIVE, virtual workshop where you can engage with others, ask questions, and walk away HAVING INVESTED, with the strategies to continue to build wealth and is your welcome party to the Treasury community.
Still on the fence? Keep scrolling. This is an investment for your Future You.
Treasury FAQs
Q. I heard we will be able to invest during the workshop. How much money will I need?
A. A common misconception is that people think they need to be rich in order to invest. I would say that $100 is enough to get started.
Q. What if I can’t make it live?
A. A playback (that you can view as many times as you like forever!) is included in the price!
Q. I'm not American. Would this workshop still be useful?
A. Treasury is currently only available in the U.S. We hope to expand to other countries soon!
Q. When will I stop getting access to the workshop?
A. The cool thing is, you'll receive access to the workshop playback forever! Come back again and again as you progress in your investing journey.
Q: Does Treasury charge any other fees?
A: Nope! Your subscription gets you access to the entire Treasury Platform from a year after your 101 workshop!
Q. I know nothing about the stock market/investing. Is this too advanced for me?
A. Not at all! Treasury was made exactly for you — we’re here to guide you every step of the way, and make accessible something that’s usually intimidating.
Q: Can I find Treasury in the app store?
A. Treasury is a web app, you can access it at treasury.app from any device. We plan to build native apps soon but have community members across iPhone, Android, and web, so started with something that is accessible to all.
Q. I don’t have an emergency fund. Should I start investing?
A. Your #1 financial priority— before you start to invest— is to have a 3-6 month emergency fund set aside in a high-yield savings account, followed by making sure you are contributing to your 401(k) match, if you have one.⠀
Q. I have debt, should I wait to start investing?
A. If the interest on your loans (whatever they may be) is UNDER 7%, you should be investing at the same time as paying off your loans. 7% is the general amount of money we can expect from the stock market every year. So, if you have credit cards at 15% interest, you are losing more money by being in debt than you are by investing. If you have student loans at 4% interest, you could be earning more money investing than you are paying off debt.
Q. Will you be offering any more workshops?
A. Yes! Treasury subscribers get access to additional workshops, live coaching sessions where you can get your questions answered, and can join future Investing 101 workshops
Note: you will receive an email with next steps to get ready for the workshop after you register and the live link a few hours before the workshop!
What happens after the workshop?
- Gain access to Treasury and all of its contents.
- Set up your profile and connect your investment account.
- See what others are investing in and start crafting your own investment plan.
- Browse hours worth of content and dive into the discussion questions.